"Sony is using this 174–year–old technology to draw attention to the new Bravias' MotionFlow interpolation technology, which guesstimates new frames between existing ones, smoothing out content to display it up to a massive 200Hz.
Weighing over 10 tons and spinning at about 25MPH, the so–called Bravia–drome can be seen above displaying Brazilian soccer player Kaka juggling the ball around a bit, but Geek.com claims the ad was filmed using 'a huge crew and tons of extras', so it'll be interesting to see what they manage to come up with."
(Gizmodo via Sal Cangeloso, Geek.com 2008)
