"With a technology called MotionScan, an actor's complete performance––their facial expressions, how they talk, when they blink––are captured for use in a video game. We spoke to Brendan McNamara, the head of the team behind the detective game using this tech, 'L.A. Noire.' ...
Made by Team Bondi and Rockstar––the AAA developer behind the violent and cinematic Grand Theft Auto series––L.A. Noire is set in post–WWII Los Angeles, giving the player the role of Cole Phelps (Mad Men's Aaron Staton), a war–hero turned police detective."
(Kevin Ohannessian, Fast Company, 4 February 2011)
