"For the 2nd straight year, Juxt Interactive and No Mimes Media have teamed up to craft a hit Alternate Reality Game (ARG) for Cisco Systems' Global Sales Experience, an annual gathering of more than 21,000 executives around the world.
Part action thriller, part treasure hunt, The Hunt storyline unfolded over the course of two weeks, turning thousands of Cisco employees into active players in an immersive adventure. Fictional characters came to life through social media, posting Facebook and Twitter updates to drive the story in real–time, sometimes engaging participants in one–on–one conversations. The experience also incorporated cinematic video clips, email correspondence, and phone messages, and utilized an array of Cisco tools that enabled employees to communicate across departmental, cultural and geographical boundaries.
In the end, participants were able to unravel the mysteries of The Hunt through collective problem solving, real–time data sharing, and seamless global collaboration, all made possible by Cisco technologies."
(Juxt Interactive and George P. Johnson, 2011)