"The electronic integration of all communication modes from the typographic to the multimedia particularly consists of (fashion) images and signs. People are increasingly able to monitor and evaluate these images as well as place themselves within the world, both historically and geographically. The more that societies modernise, the greater the ability of knowledgeable subjects to reflect upon their social conditions of existence. Lash (1994) characterises this as 'reflexive modernisation'. In a world of ever–faster change and growing abstraction the process of reflexivity opens up possibilities for the recasting of meaning in work and in leisure and for the heterogenisation and complexity of space and everyday life. Confronted with the increasing cultural content of flows reflexivity becomes aesthetic – a notion for which Lash and Urry argue in their book Economies of Signs and Space (1994)"
(Jan Verwijnen, UIAH. Helsinki)
Scott Lash & John Urry (1994). 'Economies of Signs and Space' : Sage Publications Ltd. 0803984723